Direct Sales Finance Company Expands Charitable Commitment Program

GERMANTOWN, WI (FEB 22, 2016) — American Enterprises International (AEI), an industry leader in direct sales financing, recently announced a new charitable partnership with F4 Foundation. The recent partnership with F4 Foundation was made in Q4-2015 to expand AEI’s accumulative aid and commitment efforts. The AEI Charitable Commitment Program, which formulated approximately five years ago, is a volume dependent endowment dispersed to thirteen dealer-centric causes annually.

F4 Foundation, which formed last year with the support of yellowblue™ Eco Tech and TruWatch, is a charitable community restoration organization. Since being established, F4 Foundation has developed and contributed to local, domestic and international projects. Recent projects completed by F4 Foundation include installing energy efficiency products at a Santo Domingo school, helping children in foster care, assisting in the Wimberley, Texas flood relief efforts, and developing Bible Club curriculums for public schools.

“A portion of our earnings at the end of the year are divided amongst a number of different charities,” explained Juan Sanchez, Director of Sales and Dealer Relations, American Enterprises International. “Over the years, we have been fortunate to build a profitable business, and as result, our charity outreach efforts have grown as well. The service we provide at AEI extends beyond providing direct sales companies recourse and non-recourse financing options. We strive to foster strong, meaningful, and long-lasting relationships. One way we have managed to accomplish this is by establishing a commitment to work with organizations such as F4 Foundation. Supporting causes that impact our clients is something that we are greatly passionate about.”

Sanchez added that AEI plans to make their first significant contribution to F4 Foundation towards the end of February. Final donation amounts are contingent on a number of factors including product sales and contract terms, and borrower specifications. “AEI has long-established both their business and their charity outreach program,” added Robert Krasawski, Executive Director, F4 Foundation. “We are privileged to receive their generous support and humbled to be included in their Charitable Commitment Program. We know this will be a rewarding experience and an extremely positive partnership for everyone involved.”


American Enterprises International (AEI) started in business in 1955 as a direct seller of Lifetime Cookware, which was manufactured by the West Bend Company, and is now manufactured by Regal Ware. AEI finances direct sellers of cookware, vacuum cleaners, energy saving products, and heat and smoke alarms. To learn more about AEI, and their direct sales financing services, please visit


The F4 Foundation seeks to rebuild the foundations of society by promoting faith, family, freedom, and fun. If you would like to receive more information on F4 Foundation, learn how make a donation, or would like to suggest a service project recommendation, please visit