The F4 Foundation began, one could say, as the spark of an idea in June of 2014, when Rob Krasawski was beginning a nine-hour drive back home to Denver, Colorado after a sales trip for yellowblue Eco Tech. Having a broken radio meant the long miles stretching ahead of him through the dark night would have no soundtrack but the one on his phone: an audiobook about the need for funding in ministries around the world.
As he drove home that fateful night, a conversation with God ensued that would change many lives. Step by step, the potential for yellowblue to fulfill their mission of “Sweeping the Nation, Changing the World” became clear as he found himself the bearer of a simple message: “Plus One. “
When Misty and Rob travelled to Dallas, Texas and later Pleasant Hill, Iowa over the following weeks to meet with Billy Cox and Craig Schwienebart, founders of yellowblue, they were thrilled at the men’s enthusiastic response—a scenario that would repeat itself as the idea was presented to their board and later to the entire yellowblue and TruWatch teams, groups of people truly caring about the needs of others but not always knowing how to direct their compassion into something tangible.
In actuality the spark had been ignited many years before, when, in forming yellowblue Eco Tech, the men had determined that their four founding principles were faith, family, freedom, and fun. They’d always wanted to have a benevolent outreach of some kind, but hadn’t found the right people to move forward with that vision … until our meeting that fateful June day.
Today, the F4 Foundation stands ready to meet needs, looking for ways to promote faith, family, freedom, and fun around the world. We’ve served the homeless, assisted in flood relief efforts, and helped develop mentoring and Bible club curriculums for public school children as well as discipleship materials for women’s groups. Over the next few months, we will travel to India to train children’s workers on how to reach children more effectively, spend many hours in investigative efforts aimed at ending human trafficking in the U.S. and overseas, and continue development of a program to promote recruiting, training, and support of foster families around the nation.
“Plus One” has become a theme as we seek to make partnership simple for businesses and people around the world: whether it’s a penny per unit, a week per year, a dollar a day, or whatever formula you come up with, your contribution matters. We are actively looking for partners both personal and corporate that would be interested in joining us by coming up with their own “Plus One” formula and helping take these principles—what we like to call “The Four F’s”—to every place we can reach!
But “Plus One” doesn’t only apply to the way we look at fundraising; it also informs our outreach philosophy. We believe it’s unnecessary to reinvent the wheel; many others are doing great work in areas of need that are of interest to us, and they are thrilled to have partners willing to work alongside them. When we add our efforts to theirs (“Plus One”—us!) great things can happen! We develop partnerships with organizations having similar visions so we can double our impact.
In addition, the call to care for needy children in our own country has inspired another area in which we can “Plus One”—encouraging families to consider foster care and adoption as a response to God’s clear call to us to care for widows and orphans.
We look forward to many years of growth and watching the F4 Foundation fulfill our founder’s vision of sweeping the nation and changing the world! We can’t do any of this without our partners! Every penny counts, and we’re stronger together. If you’d like to join us, please click our “get involved” button above. There, you can subscribe to email updates, make a one-time donation, or offer a suggestion for a service project. We are currently working on an automatic monthly donation process so you can become a regular partner with the F4 team—subscribe to updates so you’ll be the first to know when this opportunity becomes available!